Meet Rooshy Roy | Of Mercer

Women Of Mercer

Meet Rooshy Roy

Rooshy Roy is the Co-Founder & CEO of AAVRANI, the digitally native, clean skincare brand inspired by India's ancient beauty rituals.

Name: Rooshy Roy

Occupation: Co-Founder & CEO of AAVRANI

Location: New York

What Gives You Confidence: Clear Skin & A Fresh Blowout

dress and boots
5 questions for you...

1. What part of your job is most rewarding?

Customer feedback! As a first-time founder, there's nothing more fulfilling or rewarding than hearing how our products make a difference in our customer's lives. I keep a log saved of positive reviews - reading and remembering these make the tougher days easier to get through.

2. What was the moment that made you realize you wanted to do what you do now? 

August 2017 - during the second week of business school. I'd met my co-founder and we both realized that if we were ever going to pursue our entrepreneurial dreams, now's our shot.

3. What could you spend all day talking about?

The new AAVRANI brand! I've been working with my team over 6+ months on recalibrating a brand that's authentic to me and my purpose; we are launching this summer and I could not be more excited (and nervous) to put myself out there in a way I've never done before.

4. What is your favorite characteristic of your best friend?  

She always assumes the best of me.

5. What is the first thing you notice about a new employee?  

Their energy! With a small team in an intimate office space, any one person's vibe can shift the entire team dynamic (in both positive and unhealthy ways). It's very important to me that each individual on the team brings a unique and productive energy to work with them.

What's in your desk?
Ice Cubes Gum, Muji Pen, Notebook

Ice Cubes Gum, Muji Pen, Notebook

What's your power outfit?
dress and boots

The Dupont Dress

Fill in the blank...
pow!
aavrani
my balance is my superpower
confidence